‘We are on the threshold of the “Next Economy” – an economy characterized by a huge withdrawal of customer spending, an exponential increase in demand for service, and a consequent shift in business priorities from satisfying shareholders to delighting customers.’ – Elliot Ettenberg
As the IMF recently said, we are in uncharted waters. The question is – do we attempt to forge a new way forward or retreat to what we know to be environmentally and economically unsustainable and socially inequitable?